Brand and Community Engagement
Curategy creates experiences for brands to become a part of the story that customers tell one another. In today's digital age shared and positive experiences connect us more than ever to the brands we identify with. Curategy's strength is creating engaging events that connect seller to buyer and brand to community.
CASE STUDY: RECREATE BNE
Brisbane City Council Community Event.
Purpose: Celebrate National Recycling Week and Brisbane's recycling efforts to create a cleaner, greener city.
Our Goal: Bring together new recycling ambassadors, engage new audiences and the Brisbane city community to encourage active recycling and creativity for a better world.
Curategy recruited and directed ten top Brisbane based fashion designers and labels to create Brisbane's first ever Paper Runway Show. Each designer crafted a fashion garment made entirely of paper which was unveiled at CBD community event, vibrant with food trucks, artisan market stalls and live music.
Event partners: VISY, BRISBANE CITY COUNCIL, WINTERGARDEN.
Designers: DARB COUTURE, GEORGE WU, MAIOCCHI, NICO, HOUSE OF CARDS, ALICE NIGHTINGALE, ROUX MAY, VIHN, RACHEL BURKE, AICD
Brisbane City Council engaged Curategy for: Creative Direction, Creative Production, Talent Booking, Content Curation, Community and Retail Partnerships, Styling, PR and Communications.
Audience: 12,000 +
Online Reach: 100,000 +